Sunday, March 23, 2008

Article: Global Marketing and Branding

by: Gary Muddyman

An innovative translation company. A perfect marketing partner.

Conversisglobal.com is a recognized authority on localizing marketing communications for global brands. Unlike most translation and localization companies, we offer translators who not only have professional marketing backgrounds, we also provide cultural consulting to ensure your marketing messages will convey the same level of power and sales impact abroad as they do in your home language.

Conversisglobal.com Marketing Voice is our customized translation and localization service for international marketers. With Conversisglobal.com Marketing Voice, we:

* Work with you early on in the communications cycle to plan your global messaging and approach.

* Rely on experienced marketers to translate and localize all marketing materials.

* Use in-country teams to review and revise translations before we ever submit them to you.

* Maintain continuous quality control over translations and project flow alike.

* Manage the entire translation and localization process seamlessly from start to finish.

Access CEE is a localization program designed to help companies communicate in – and comply with – the European Union’s new languages and localization requirements. The program is designed to:

* Help multinational companies conducting business in Central and Eastern Europe to provide the appropriate corporate and product information in the primary language of the specific target market.

* Educate clients and project managers on the necessary processes and mandates to help ensure a seamless translation.

* Provide complete project management so that Conversisglobal.com can act as a liaison and qualified manager between the client and native speaker.

Whether your marketing campaign is global in scope, or you’re building your brand in a single foreign country, working with Conversisglobal.com will always translate into success.

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